DEVELOPER WORKSHOP – Designing Summit

EMBERWIND: BEHIND THE SCENES

For our Developer Workshop this week, we’ll be taking a look at an iconic location from The Songweave Tapestry, the mountain of Summit.

THE STORY AND THE BRIEF

Like any narrative-driven product, we begin our development process with a story. That story is translated into a brief that an artist then experiments with by creating a series of concept sketches. Seen above, is one round of sketches by our artist—Nicholas Ragetli.

THE “DISCOVERY” PHASE

Our team then enters the second stage of development known as “Discovery”, where we discuss what works in each of the thumbnails and go through our first round of eliminations.

In the above example, you’ll note that there are three images that are circled. Those are the three we selected for further consideration, as we agreed that they all interacted with the audience the most dynamically.

Image B, with its emphasis on the long pillars running through the mountain, provided the starkest contrast and strongest shape-read to emphasize “The Wound”, an area that’s extremely significant to the story of Summit and The Songweave Tapestry. Image C, on the other hand, had the most potential for creating a sense of mystery and interest with the use of dynamic lighting interacting with its silhouette. Finally, Image E has an amazing, almost Frankenstein-like quality to the sense of movement it creates for the viewer.

NARROWING DOWN

With all of these fantastic pieces, which one do we choose?

We make that difficult decision by gauging each of the pieces based on one criterion: which piece maintains the best balance between emphasizing the key story elements while providing the maximum visual connection between the audience to them?

Our choice was illustration B.

TURNING IT UP TO “11”

However, there are ingredients in each one of the three selections that we really liked. Rather than simply discard them, we instead learn from the other compositions and break them down into elements that we can incorporate into and strengthen the final piece. Consequently, the best parts of C and E will be used to alter, polish, and push B to a completely different level for final release.

THE FINAL PRODUCT

Wait up a minute! We’re not going to give everything away in this Developer Workshop! You’ll have to wait until the release of The Songweave Tapestry campaign to see it ;).

If you’d like to see more behind-the-scenes material, though, make sure you check back again next time, when we talk about one of the most challenging pieces that has come out of Songweave’s development: The Tapestry Unveiling!